Sheraz Ishaq

Sheraz Ishaq

Backend Developer & Automation Engineer

APIs · Integrations · CRM Automation · Web Scraping

About Me

Senior Backend Developer with 10+ years of experience specializing in Ruby on Rails and Laravel. Experienced in building scalable SaaS applications, automation workflows, web scraping systems, and API integrations with CRMs, payment gateways, and accounting platforms. Skilled in building reliable backend systems and practical business automation solutions.

0+
Years Experience
0+
Projects Completed
0+
Clients
0/5
Client Rating

Projects

ReviewScraperAPI – Review Data Aggregation & Scraping API

Developed a scalable API-based platform for collecting and normalizing customer reviews from platforms such as Facebook, Google, and Tripadvisor.

Implemented API access, background processing, subscription and pay-as-you-go billing, and structured review data delivery for client applications.

Created automated scraping workflows incorporating proxy rotation, anti-bot measures, and rate-limit management to enhance reliability across diverse sources.

  • Ruby on Rails
  • REST API
  • Web Scraping
  • Stripe
  • Background Jobs
  • Amazon S3

LeadFlow – Lead Enrichment & CRM Automation SaaS

Developed a SaaS lead-enrichment platform, integrating multiple third-party APIs and CRMs including Sierra, RealGeeks, Lofty, and GoHighLevel.

Developed automated workflows to enrich leads with phone numbers, homeownership status, residence history, financial information, and additional attributes.

Implemented subscription management, credit-based billing, webhooks, API integrations, and background processing to automate the lead enrichment workflow.

  • Laravel
  • REST API
  • SaaS
  • Chargebee
  • Background Jobs
  • Payment Gateway
  • API Integration
  • Subscriptions
  • Webhooks

Spooph – Short-Form Video & Creator Platform

Developed a video platform where users can upload, watch, like, share, and interact with short-form videos.

Implemented video-specific chat and commenting features, including comments, upvotes/downvotes, and social interactions.

Integrated Stripe payments, allowing users to pledge financial support directly to content creators.

  • Ruby on Rails
  • Amazon S3
  • Stripe
  • Chat
  • Video Platform

Crewcade – Gaming Team & Tournament Platform

Developed a platform for players to create, join, and manage gaming teams, with team pages, player profiles, and sponsor advertising.

Built a tournament bracket system to manage matchups, track game results, handle progression through tournament stages, and determine winners.

  • Ruby on Rails
  • Tournament System
  • Tournament Brackets
  • Stripe
  • Chat
  • Twilio
  • Team Management

Cumulus-Me – Social & Professional Network Analysis

Developed a platform that analyzed contacts from Facebook, LinkedIn, and Google+ based on education, profession, location, and other social/professional attributes.

Matched contacts based on shared schools, colleges, professions, and career areas to identify relevant connections.

Developed a scoring system to rank contacts based on their potential social and professional networking value.

  • Ruby on Rails
  • Social Network
  • Contact Scoring
  • API Integration
  • Facebook API
  • LinkedIn API
  • Google+ API

AftiePlayer – Image Comparison & Visual Diff Tool

Developed a reusable JavaScript-based visual diff tool with an interactive slider to compare before-and-after versions of two same-dimension images.

Users can zoom and pan the images while moving the slider to visually inspect differences in detail.

  • JavaScript
  • jQuery
  • Image Processing
  • Visual Diff
  • UI Component

PiraniProof – Design Proofing & Workflow Management

Developed an internal CMS and workflow management system for customer design jobs, including request forms, job statuses, fuzzy search, and drag-and-drop workflow trays.

Built an automated design proofing workflow where customers receive a secure link via email to review, approve, or reject designs.

Automated job routing and notifications, moving jobs to the appropriate workflow tray based on customer approval or rejection.

  • Ruby on Rails
  • CMS
  • Workflow Automation
  • Drag & Drop Trays
  • Ransack Search
  • Amazon S3
  • Reports

CustomTunez – Customer Support & Task Management

Developed a support platform where customers can create support tickets, communicate with admins, and track issues and resolutions.

Integrated Wix, allowing Wix customers to log in directly and automatically creating related tasks in the Wix system.

Implemented SMS and Slack notifications along with automated task and support workflows to keep customers and internal teams updated.

  • Laravel
  • Wix Integration
  • Amazon S3
  • Dialpad SMS
  • Slack
  • Customer Support
  • Webhooks

AreYouIn – Team & Event Management System

Developed a team and event management platform with event scheduling, RSVP tracking, team management, and match score history.

Built dashboards for upcoming events and team members, along with event availability tracking.

Implemented individual and group chat between coaches and players, integrated with Twilio for SMS/mobile communication.

  • Ruby on Rails
  • Twilio
  • Chat
  • RSVP Automation
  • Team Management

TrackMyLinks – Backlink Monitoring & SEO Analysis Platform

Developed a platform to analyze backlinks from campaign and competitor pages by automatically extracting external links.

Implemented backlink monitoring and indexing-status tracking, with automated checks for link health and Google indexing signals.

Built daily reports and alerts to track backlink changes, link health, HTTP status codes, and indexing status

  • Laravel
  • Web Scraping
  • Link Monitoring
  • SEO
  • Background Jobs

CellTrack — Phone Tracking & Network Analysis Platform

Built a web application for mobile-number tracking, providing detailed subscriber and network information with alerts when a mobile number changes location.

Included HLR status, subscriber connectivity, roaming, number portability, network details, and country analysis.

Enabled SMS messaging and credit purchases through Stripe payment integration.

  • Ruby on Rails
  • HLR
  • Stripe
  • API Integration
  • Network Analysis
  • Background Jobs

Other Projects

DomainHawk – Domain Auction & Auto-Bidding Platform

Developed a domain auction platform aggregating listings from DropCatch, Dynadot, NameCheap, NameSilo, and Sav, allowing users to search and manage auctions from a single interface. Implemented automated bidding, where users set starting and maximum bid limits; scheduled jobs monitor auction status and automatically increase bids when outbid without exceeding the configured maximum.

  • Laravel
  • API Integration
  • Background Jobs
  • Auto-Bidding

EventLister – Event Publishing Automation

Automated event publishing for MusePaintBar across multiple event listing sites, including LocalWineEvents, CRV Chamber, and ArtsBoston, with automated login and unattended submissions.

  • Python
  • Browser Automation
  • Event Publishing
  • Google Recaptcha
  • Proxies

AppointPlus – Appointment Management & SMS Reminders

Integrated with an external CRM to monitor upcoming appointments and automatically send SMS reminders based on the appointment date — one week before, three days before, and on the appointment day. Users can confirm, cancel, or reschedule appointments directly through SMS replies.

  • C#
  • Twilio
  • Webhooks
  • CRM Integration

WoviBooky – Slot Monitoring & Auto Booking

Developed an automated system to monitor upcoming WOVI slots within a customizable date range, detecting newly opened slots. When a matching slot becomes available, the system alerts the admin and automatically proceeds with the booking.

  • CodeIgniter
  • Sendgrid
  • reCAPTCHA
  • Bookings
  • Web Automation
  • Background Jobs

Zaflogistics – Delivery Tracking & Management

Developed the Laravel-based web backend and admin dashboard for managing orders and delivery requests submitted through the mobile application. Built an admin interface to view and track active deliveries, including shipments handled by third-party carriers such as UPS and FedEx.

  • Laravel
  • REST API
  • FedEx
  • UPS
  • Real-Time Tracking
  • Background Jobs

Automated Lead Transfer

Built an automated lead transfer system that seamlessly moves leads between CRMs. Implemented integrations and automation for RealGeeks, Sierra, GoHighLevel, BoldTrail, Follow Up Boss, and other CRM platforms, ensuring reliable lead delivery and synchronization.

  • PHP
  • API Integration
  • Web Automation
  • Browser Automation

Work Experience

Backend Developer & Automation Engineer - Self-Employed / Freelance (2015 - Present)

Developed scalable backend and SaaS applications for over 10 years using Ruby on Rails, Laravel & CodeIgniter.

Built and maintained large-scale web scraping systems using Scrapy, Playwright, Selenium incorporating product monitoring, proxy rotation, anti-bot measures, and automated booking functionalities.

Integrated CRMs, payment gateways, accounting platforms, communication tools, and third-party APIs, including GoHighLevel, Sierra, RealGeeks, Lofty, Stripe, PayPal, Xero, and QuickBooks, while building webhook-driven workflows, subscriptions, billing, and business automation.

Software Engineer - Aldaim Solutions (2012 - 2015)

Worked as a Software Engineer developing web applications and backend systems

Participated in the design, development, debugging, and maintenance of business applications and automation solutions.

Progressed from an internship role into a full-time Software Engineer position at Aldaim Solutions.

Get in Touch

Have a backend, API integration, or automation project? I'd be happy to discuss it.

Oops! There was a problem submitting your form.
Your message was sent, thank you!